ORINDA, Calif. -- Sometimes Madison Campbell and her dad kick back on the family's large sectional couch and watch movies together. They're no strangers to binge-watching TV series, either. But whenever Campbell and her dad switch to basketball -- NCAA men, NCAA women, NBA, whatever -- something predictable happens.
Craig Campbell keeps one hand on the remote, especially if Washington guard Kelsey Plum is on the floor.
Madison is a 5-foot-11 sophomore guard for Clovis West (Fresno, California), the No. 5 team in the espnW 25 Power rankings. Craig is in his 12th season as Clovis West's head coach.
"Basketball is my passion. I'm crazy about it." Madison Campbell
"We'll wind it back and see what the read was there," Craig said. "Or why a play worked. We discuss it."
Correction: "He will like rewind it five times," Madison said.
Madison had a breakout performance last month at the Nike Tournament of Champions, where she was named MVP after scoring a career-high 23 points, including six 3-pointers, in the final against Miami Country Day. Through 17 games this season, she is averaging 9.8 points, 7.2 rebounds, 4.1 steals and 3.4 assists.
"She's not playing like a sophomore," San Jose State-bound teammate Danae Marquez said. "How she's playing right now is unreal. To be able to produce the way she's produced is pretty awesome."
Basketball conversations between father and daughter come "wherever and whenever" -- on long car rides home from school, during lunch or dinner, or while they wait to pick up Madison's brothers and sisters.
"We're almost always talking about the team and how we're doing or how we can fix things," Madison said.
All those chats have paid off. Madison earned all-state freshman honors last year and has 10 Division I offers: Arizona, Washington, Utah, Fresno State, San Jose State, TCU, Pacific, New Mexico State, UNLV and Hawaii.
Was basketball really ever a question?
Madison and her twin brother, Mason, are the oldest of four Campbell siblings. Madison started basketball when she was 5 and joined Clovis West's Little Hoopsters program in second grade. When she wasn't on the court, she was a versatile contributor to her dad's teams.
"I was the ball girl, the water girl, whatever. You name it," said Madison, who plays AAU ball with Cal Stars. "Basically everyone on the team knew me. I was always with them."
Added Craig: "She's always been a daddy's girl. She was around the game and at my hip so much."
Beyond the sideline, she was making her own mark. As a second-grader playing with fourth-graders, the soft-spoken Madison defended a breakaway layup with a fiery edge.
"I laid that girl on her butt and I don't even know why," Madison said. "It was just first instinct. Afterwards, my dad was like, 'Why'd you do that?' I was like, 'Didn't want her to make the layup.'"
Her dad's reaction was surprising.
"All he could do was laugh," Madison said. "He wasn't mad at all."
Along with basketball, Madison has tried her hand at cross country, soccer, water polo and track, among others. Softball was too slow for her; running wasn't right. In the end, her specialization was simple.
"Basketball is my passion," Madison said. "I'm crazy about it."
In addition to his job as an art teacher at Clovis West, Craig works at Michael Jordan's annual summer camp in Santa Barbara. When most ask for Jordan's autograph on jerseys or balls, Craig brings his custom drawings and paintings for a signature. After seven years, the pieces decorate his home.
Madison sees a connection between art and play calling.
"The way he sees plays and adjustments in his head, that might have a correlation to art," she said. "He makes adjustments really well."
Like father, like daughter
Craig admits he may not always be the easiest on his daughter, but he said her experiences in Clovis West's breakout season will prepare her for the departure of six seniors.
"I'm such a perfectionist by nature," Craig said. "She's competitive. She wants to hear it and get better. Sometimes I don't deliver the message the best. I'm still learning and growing in that area."
Madison hasn't been fazed by the extra expectations. Instead, her off-the-court time with her dad has built unmatched rapport.
"Sometimes Campbell is able to look at her, and she already knows," Marquez said. "He doesn't have to say what he's going to say."
Though she's still honing in on a college major, her 4.0 GPA opens plenty of doors. She thinks child psychology or sports medicine could be good fits, but coaching interests her as well.
Craig said his daughter, who keeps careful recruiting notes in her iPhone's notes section, has been flattered by the collegiate attention. Her inner-psychologist enjoys breaking down coaches' personalities
"She's not one of those kids who's chasing the highest offer she can get," Craig said. "It's all about the right fit."
But for now, Madison is happy as a spark for the Clovis West team.
Her senior teammates see the school's next leader. And with Craig's attention to detail, Madison will certainly be prepared.
"It's not every day you get to see a coach and daughter have this much success at this level," Marquez said. "Madi has earned everything she's gotten.
"I'm personally proud of her. She has a great future."