CLEVELAND -- Buffalo Bills coach Rex Ryan reiterated after Thursday's preseason win over the Cleveland Browns that he'll wait until the regular-season opener to name a starting quarterback.

Ryan previously said on Aug. 7 that the Indianapolis Colts, the Bills' opponent on Sept. 13, "may not know" the Bills' starter until that game.

“Remember, I’m not going to make that decision until we play Indy," Ryan said after Thursday's game. "Competitive reasons, whatever. Go for it. We don’t need to tell them. Until the league makes us tell them, we can just go right up in there and say, ‘We’re not gonna say anything.’

"We may know. But why would we say any difference? The quarterbacks that we’re talking about, they’re all three different. So plan for all three of them. And I think that’s smart on our part.”

So will Ryan not make an announcement before Week 1?

“Yeah, I just decided that," he deadpanned. "It’s a beautiful call by me.”