WIMBLEDON, London -- The clamour surrounding Andy Murray's title quest here may have already moved towards fever pitch, but he is blocking out the noise.
The world No.2 enjoyed his best clay-court season (18 wins, 3 losses) and is fresh off a record fifth Queen's title with a favourable draw in SW19.
Add to that his reunion with coach Ivan Lendl and Britain is dreaming Murray's name will be etched on the Centre Court Rolls of Honour for a second time next Sunday.
"I used to look ahead a lot more than I do now and think a lot about it," he told the BBC. "Now it's just a thought that comes into my head, and I can move on from it fairly quickly.
"The thing is, the more you tell yourself not to think about something, the more you do. It's how you deal with that. I'm able now to put it to one side."
Murray and Lendl, unbeaten in six matches, are certainly off to a hot start. Another six wins would see them claim their second Wimbledon title, having ended a 77-year wait for a British male singles champion in 2013 during their first spell together.
But the Scot's tactic to keep his mind focused on the present could be linked to cultivating a home environment.
He has surrounded himself with family in SW19 -- wife Kim took their baby daughter Sophia for her Wimbledon debut Tuesday and Murray's grandparents were also there.
Conserving his energy for the latter rounds wasn't the only reason Murray wanted to take care of business quickly on Centre Court in his opener against Liam Broady.
"I haven't seen her [Sophia] since I came off," Murray told a press conference after his win. "I won't get to see her now. She'll be in bed when I get back.
"I'll have as much contact with her as I can during the tournament. When I'm playing, it's obviously more difficult."
Nick Kyrgios is another player here keeping his family close. The controversial 21-year-old Australian received a code violation for swearing in his win over Radek Stepanek but by his standards has seemed a lot more zen.
"I actually don't like travelling that much," he said. "I've been told: 'How are you going to be a tennis player if you don't like traveling?'
"I try to bring my family when I can. Having the people that are important to me around me helps a lot, having that sort of home environment."
Murray and Kyrgios are on course to meet in what would be an exciting fourth-round contest but you won't catch the Scot admitting he has thought about that.
His focus, instead, has been on Lu Yen-hsun, whom he is scheduled to face Thursday. The world No.76 from Taiwan made the quarterfinals here in 2010 with a five-set win over three-time finalist Andy Roddick.
Lu, whose late father was a chicken catcher in Taipei, won two Challenger events on grass in the build up to Wimbledon and reached the final of another. He is on an 11-match winning streak and, at 32, has the experience to make things difficult for Murray.
"He's had a very good run," Murray told a press conference. "On the grass he's played very well. It will be a really, tough match, and a good test for me early in the event. I'll need to perform well in that one."
Murray was impressive in his win over Broady -- he defended the only two break points he faced and won 88 percent of points on his first serve, but has admitted there are still some kinks to iron out in his game.
"I served well and was hitting the ball clean but I can move a bit better, which then improves my defence," he told the BBC. "I didn't defend as well in the first match as I would've liked. That's one thing I'd like to do bit better."