Cristiano Ronaldo continues to expand his investments off the pitch, confirming on social media that production has officially begun on his first television series, entitled "Day 1s."
Ronaldo has teamed up with British filmmaker Matthew Vaughn, with whom he co-founded UR Marv Studios, for the football drama series in which he will play himself.
The former Portugal star, who recently retired from international duty, is also an executive producer of the series.
"Exciting news! Production of my first TV show, Day 1s, has just started. More to come!," Ronaldo, 41, shared on Instagram with his 681 million followers.
In the post, Ronaldo shared several photographs, including one of British actor Damian Lewis alongside British rapper Dave, who are part of the cast.
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Another photograph shows the Brentford dressing room. The series tells the fictional story of Stanley Dalton, a British football agent played by Lewis, who must navigate the high-stakes world of transfers and football business.
Former Arsenal and France star Thierry Henry will also appear as himself.