Danica Patrick Unveils New Identity With Black Car, Black Firesuit

Before Danica Patrick switches sponsors next season, she's switching the color of her car this year.

Patrick has spent most of her racing career in a green GoDaddy car and firesuit. We've even seen her race in white and in pink before. For Sunday's Southern 500, she unveiled a new identity: The Lady in Black.

In July, Stewart-Haas Racing announced Patrick would race at Darlington Raceway, also nicknamed "The Lady in Black," with the fresh paint scheme.

Too bad for Patrick, she met the real "Lady in Black" the hard way, hitting the wall on the 190th lap and finishing in 42nd place.

Ideas for her next persona when she races in the blue and white car next year?